SowHow Seeds

by Rhiannon James

If you usually find the instructions on seed packets a little terse then help is at hand. SowHow’s organic seeds come with carefully-designed growing guides which include illustrated harvesting, eating and storing instructions, all in lovely packaging inspired by modernist poster art and book covers.

“As a designer and allotment plot holder, I felt there was an opportunity to do something different with the way veg seeds were packaged,” says Bristol-based Paul Matson. “Many vegetable seed packets cram growing information into a small place on the back of the packet and, while this is fine for experienced gardeners who know what they’re doing, most people need a little bit more support when starting out.”

Howsow inner

In addition to individual varieties, there are currently three sets available containing three different veg, which are all ideal for urban gardeners: Perfect for Pots, Vertical Vegetables and Simply Roots which includes beetroot, carrot and radish that are all suitable for growing in containers.

The sets cost £8.40 to £8.60 while individual varieties are between £2.80 and £3. All are available from

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